دراسة: 35% من الأشخاص يستخدمون هواتفهم أثناء القيادة

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أشارت دراسة أجرتها مؤخرًا شركة McKinsey & Company بأن 35% من الأشخاص يستخدمون هواتفهم الذكية أثناء القيادة، وذلك من خلال استطلاع شمل 2000 شخص.
وأوضحت الدراسة بأن 89% من هذه النسبة قد استخدموا هواتفهم لإجراء
المكالمات، بينما 68% منهم استخدموها في الملاحة، و39% للمراسلة النصية،
وأخيرًا 31% للتحقق من البريد الالكتروني والوصول إلى الإنترنت.
وأشار التقرير إلى أن الشباب يميلون لاستخدام هواتفهم والبقاء على اتصال مع
من حولهم أثناء قيادة السيارة، وأن 55% من نسبة مستخدمي الهواتف تتراوح
أعمارهم ما بين 18 وحتى 39 عام، بينما هناك 27% فقط من شريحة 40 وحتى 60
عامًا.
ويُتوقع أن ترتفع نسبة صغار السن لاستخدام هواتفهم الذكية أثناء القيادة خلال العشر سنوات القادمة، وذلك مع زيادة الوقت الذي يقضى أثناء الذهاب للعمل أو المدرسة، أو حتى لقاء الأصدقاء.
يُشار إلى أن الجميع يعلم مخاطر استخدام الهاتف أثناء القيادة، ويمكن أن
تكون لمحة سريعة على المكالمة الواردة أو الرسالة كافية بفقدان السيطرة في
وقتٍ غير مناسب، وبالتالي حصول الضرر للسائق ومن حوله.

كود:









McKinsey & Company
|
1
Overview of key insights from US
Consumers can be segmented into
6 groups
, 2 of which
–
MobileCommunicators and Status-Oriented
–
use smartphones in the car today and have
high connectivity needs while traveling
Americans spend
80% of their travel time in the car
, with the
younger generation expecting travel distances to increasesignificantly
over the next 10 years Approximately
45% of young people in large cities expect touse car sharing
more in the next 10 years Already,
35% of smartphone owners use their phones whiledriving
,
68%
of them
for navigation; t
he younger generation isespecially willing to pay for in-car connectivityThe
young and affluent
in particular expect the
car

to remain animportant status symbol
CO
2
Current
shift towards more sustainable transportation
, with
47%
of survey respondents willing
to pay extra forelectromobility and CO
2
neutral cars
SOURCE: Mobility of the Future team














McKinsey & Company
|
2
▪
The car is themost dominantmeans oftransport,
accounting for
~80%
of traveltime
▪
Together,commuting toschool or workand businesstrips
account for
~1/3
of time spenttraveling
▪
Travel for
shopping,leisure andvacation
makesup the other
~2/3
of travel time
People spend 80% of their travel time in the car, with commuting toschool or work most frequent reason for travel
SOURCE: Mobility of the Future team
%
Percent of total

6% 27% 16% 21%
100%
30%1%81%2%1%5%6%4%TotalWay toschool/work
Percent
Shopping
Percent
Leisure
Percent
Vacation
Percent
Businesstrips
Percent
Total
12280159252280272521832625216223518118414
PlaneTrainPublictransportCarMotorbike/mopedOn foot/bicycleOther meansof transport














McKinsey & Company
|
3
The younger generation expects traveldistances to increase significantly
1
100% = 3,673 respondents, disagreement defined as response of 1 to 3,
agreement as 7 to 9 on scale from 1 (completely disagree) to 9
(completely agree)
Agree: 7-9Disagree: 1-3
In 10 years, I expect that I will …

60 - 6950 - 5940 - 4930 - 3925 - 2918 - 2460 - 6950 - 5940 - 4930 - 3925 - 2918 - 24
Overall increase Overall decrease
AgegroupsAgegroupsExpected to grow Expected to shrink
Percent of respondents
1
… have to travel much greater distances to go to work/training/school

Percent of respondents
1
…have to travel
much greater distances to shopping, go out or meet friends

SOURCE: Mobility of the Future team











9Disagree: 1-3
In 10 years, I expect that I will …

60 - 6950 - 5940 - 4930 - 3925 - 2918 - 2460 - 6950 - 5940 - 4930 - 3925 - 2918 - 24
Overall increase Overall decrease
AgegroupsAgegroupsExpected to grow Expected to shrink
Percent of respondents
1
… have to travel much greater distances to go to work/training/school

Percent of respondents
1
…have to travel
much greater distances to shopping, go out or meet friends

SOURCE: Mobility of the Future team










McKinsey & Company
|
4
The young and affluent in particular think that owning theirown car will be an important status symbol in the future
1
100% = 3,673 respondents, agreement defined as response of 6 to 9 on scale of 1 (completely disagree) to 9 (completely agree)
Respondents who expect to regard having their own car as a status symbol
Percent of respondents
1
... disagree 72... agree 28
>30%20-30%100

50-100

>50

Age groups

18-29

30-49

50-69

SOURCE: Mobility of the Future team














McKinsey & Company
|
5
What do you use your smartphone forwhile driving?

Do you use yoursmartphone while driving?

Today, 35% of smartphone owners already use their phones whiledriving, 68% of them for navigation, 31% for accessing the internet
Percent of all in-car smartphone users²

Percent of respondents
1
35%

of respondentscurrently
use theirsmartphones

whiledriving
2
1
100% = 1,949 respondents who own a smartphone and drive a car
2
More than 1 answer per respondent possible (687 respondents who are
“
in-car smartphone users
”
); total responses: 1,559
SMSNavigationCallsInternet, e-mail,social networks,apps
SOURCE: Mobility of the Future team














McKinsey & Company
|
6
Willing to pay for in-car data access
2,3

See in-car access to data asimportant
1,3

The younger generation in particular is willing to pay for in-carconnectivity
1
18- to 39-year-olds: 1,657 respondents (100%), 40- to 69-year-olds: 2,016 respondents (100%)
2
People who replied positively to preceding question, 18- to
39-year-olds: 907 respondents (100%), 40- to 69-year-olds: 580
respondents (100%)
3
Positive answer defined as response 4 to 6 on a scale of 1 (not at all important) to 6 (very important)
–
Questions: a)
“
How important is it to you as a driver to be ableto access data in the car
”
; b)
“
Are you prepared to spend more money in future on supplementary services related to mobility?"
40 - 6918 - 39 40 - 6918 - 39 Among MobileCommunicators andStatus-Orientedconsumer groups,
willingness is evenhigher at 86%
(rest of sample: 80%)

Percent of respondents

Percent of respondents

-47%
SOURCE: Mobility of the Future team














McKinsey & Company
|
7
▪
Typically are young, male and livingin medium to big cities
▪
Willing to pay more for their car andusually keep it for a shorter periodof time
▪
See means of transport as a statussymbol; safety and cost have lessrelevance for this group
Status-Oriented
Size: 11%
▪
Mostly 40-69 years of age (66%)who earn a middle income
▪
Usually own and use cars, but alsofrequently use public transport
▪
Central needs are to reach their destination safely and on time
Time Optimizers
Size: 9%
▪
Mostly retired or stay-at-homeparents with middle incomes
▪
High share of car owners (69%),with relatively cheap cars and longholding periods
▪
Like to use cars for transport, givingrides to others and transportingthings
Convenience-Oriented
Size: 15%
▪
Many part-time workers andstudents (27%) living in small- tomedium-sized households
▪
Typical household owns more than1 car with a holding period of over 5years (65%)
▪
Want a fun and relaxing mobilityexperience and expect to bereachable while travelling
Hedonistic Ecos
Size: 18%
Survey respondents fall into 6 groups based on their mobilityneeds and socio-demographics
▪
Mostly full-time employed or retiredelderly people who prefer tocommute by car or foot/bicycle
▪
Comparatively few car owners whotend to have a long holding period
▪
Relatively low mobility needs andconnectivity expectations withsafety and cost as top priorities
Settled Locals
Size: 20%
▪
Younger, more female group,mostly employed, who prefer totravel by car
▪
High share of car owners (96%)
▪
High connectivity needs, with 24%using smartphone while driving and70% finding it important to bereachable while travelling
Mobile Communicators
Size: 27%
SOURCE: Mobility of the Future team














McKinsey & Company
|
8
Use smartphone in car
1

1
100% = 1,949 respondents, who both own a smartphone and drive a car
Within the groups of Mobile Communicators and Status-Oriented,the share of in-car smartphone users is highest
SOURCE: Mobility of the Future team
Percent

+27%+53%
Status-OrientedMobileCommunicatorsRest of sample
▪
In-car use of smartphonesis already high
overall
▪
Mobile Communicators
and
Status-Oriented
usesmartphones while driving
even more
than rest of thesample














McKinsey & Company
|
9
Being able to work whiletravelingSegment
2
,
percent
Importance of need
Percent of respondents
1
Being online whiletravelingSegment
2
,
percent
Being accessible whiletravelingSegment
2
,
percent1452184146704920MobileComm.
Expected change inimportance by 2020
2
Current importance
Status-Oriented
1
100% = 3,673; agreement defined as response of 5 to 6 on scale of 1
(will become considerably less important) to 6 (will become considerably
more important)
2
Difference between percent of people who think it will become more important and people who think it will become less important
Rest of sample
Mobile Communicators and Status-Oriented havethe highest need for connectivity while traveling
SOURCE: Mobility of the Future team
-3136-17-22348224346














McKinsey & Company
|
10
Approximately 45% of young people in large cities expect to usecar sharing more in the next 10 years
Percent of respondents in cities > 100,000 inhabitants
“
…I will use car
sharing more because it will be a good alternative to other means of transportation
”

In 10 years…

1
18- to 39-year-olds: 667 respondents (100%); 40- to 69-year-olds: 696
respondents (100%) - agreement to the statement defined as a response of
6 to 9 on a scale of 1 (completely disagree) to 9 (completely agree)
34%
1

of all surveyrespondents agree60-6950-5940-4930-3925-2918-24
45%
1

of younger surveyrespondents agree
SOURCE: Mobility of the Future team














McKinsey & Company
|
11
Current shift towards more sustainable transportation, with surveyrespondents willing to pay extra for CO
2
neutral cars
Willingness to pay for CO
2
neutral cars
Difference of price in USD
2

$1,742
≙
fuel for11,100 miles
3
Readiness to use CO
2
neutral cars
Percent
1

1
100%=3,673 respondents, readiness defined as response 4 to 6 on a scale from 1 (not at all prepared) to 6 (definitely prepared)
2
Cap of USD 10,000 applied to filter out respondents who we assume to have misunderstood the question
3
Assumptions: 3.7 USD/gallon, average fuel consumption of 23.8 miles per
gallon for short-wheel (U.S. Department of Transportation)
47%
CO
2
CO
2
CO
2
SOURCE: Mobility of the Future team














McKinsey & Company
|
12
Appendix














McKinsey & Company
|
13
Overview of key questions
McKinsey conducted an online market survey on future mobility patternswith approximately 4,000 people in the US participating
Survey objective and key parameters
1
Incentive of USD 1.5 per respondent
SOURCE: Mobility of the Future team
▪
Purpose of survey is to understand:
‐
Current and future mobility patterns
‐
Motives for choice regarding means of transportation
‐
Use of communications technology in vehicles
▪
4,004 US adults (7% response rate)participated in the survey from June 6-19,2012
1
▪
3,673 valid answers were used for theanalysis (~350 answers were excluded due toless than 10 minute fill-out time)
▪
Sample of 3,673 people is representative of the US adult population with respect to age,gender, income and community size
▪
Socio-demographics
such as age,gender, income and household size
▪
Car demographics
such as cars per household, purchase price, holdingperiod, car brand
▪
Number of trips and time spent permeans of transportation
in travel for work, leisure, shopping and vacation(current, expected change)
▪
Current and expected
mobility needs
▪
Connectivity in car
and use of smartphones
▪
Test of 10 hypotheses
,e.g., on futureuse of car sharing and car as statussymbol














McKinsey & Company
|
14
>150100-15075-10025-5050-7515-25Net household income,
thousand USD

Survey sample is representative of the US 18-69 year-oldpopulation in terms of age, gender, income, community size
US populationSurvey sample
25 - 3918 - 2460 - 6950 - 5940 - 49
Distribution in survey vs. US population (18- to 69-year olds),
Percent
Age


group,
years

MaleFemale
Gender

> 1000500 - 1000101 - 50021 - 1005 - 20Community size,
thousand inhabitants

SOURCE: Mobility of the Future team

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